In Rainbows « The Boy Who Likes To…

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In Rainbows

Monday 01 October at 0805 | In Life, Music, Personal, Radiohead | 7 Comments

Or “It’s up to you. It really is up to you.”

Finally the wait is over. Well I have 10 more days, but I have waited a few years for this so what’s an extra few days.
Radiohead have finally announced their new album will be out.

News conference

Go order it. (Here)

Much may be made of the new album as Radiohead currently have no record deal, so basically everything they do is on their own. They make it themselves, sell it themselves, you wont find this record anywhere else other then if you ask them really nicely.
If you follow music you may here ALOT about this new form of marketting. There are already some articles popping up about this and here too. Why have record labels and pay the middle man, when you can have the freedom to do everything you want and have it your way. Will a trend start?
This new marketting also includes the fantastic offer on the downloads. If you chose to download Radioheads new album, which is released October the 10th, then you can download it at any price you feel like giving. You can get it for free if you so wish. the price is up to you.

It really is up to you.

Even if you just like Radiohead and aren’t the biggest fan, you can still get the album for free, (but I know you will want to offer some sort of donation), so go pre-order now. DAMNIT

At the moment I am very happy.

7 Comments »

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Very interesting concept using the “honesty box” system and kind of takes P2P services head on. I can wonder of this idea will catch on with other bands. Its risky but a great idea all the same.

Comment by Paul B. — Monday 01 October #
Paul, my favourite quote comes from the above Times linked news arcticlwe about In Rainbows
“This feels like yet another death knell,” emailed an A&R executive at a major European label. “If the best band in the world doesn’t want a part of us, I’m not sure what’s left for this business.”
See the whole article here
http://www.time.com/time/arts/article/0,8599,1666973,00.html

Comment by The Boy Who Likes To... — Monday 01 October #
free? it’s really free?

Comment by pinkjellybaby — Monday 01 October #
Well the download is free. There is a discbox you can buy that comes with extras for £40, which of course I HAD to buy

Comment by The Boy Who Likes To... — Monday 01 October #
Radiohead rocks! i’ll have to check that out seriously..

Comment by joebec — Monday 01 October #
Joebec, if you only get the download let me know how much you offer. If you opt for the £40 discbox you get teh Oct 10th downloads as part of the package.
Also just so you know, the band have said they werent expecting such a huge response so the inrainbows site may be a bit slow/not workng at times.

Comment by The Boy Who Likes To... — Monday 01 October #
Great concept eh? I hope it solidifies to the industry that they need to work differently. I’m wanting to go donate/buy but prefer CD than dig.

Comment by Lita — Wednesday 03 October #